Jula Christmas 2024

I was tasked with updating a commercial from one of Jula’s previous Christmas campaigns, originally created by Garbergs.  And to add pricetags to visible products in the video as well as creating graphical product slides at the end.

I had some of the source material to make a new edit. Some of the shots I needed to manipulate to make time for the price tag to be readable.

Since the existing commercial was so old that Jula had changed the design of the packaging of the products the father is holding  I VFX-ed updated versions of the boxes into the film.

These were then made in several different versions for the markets in Sweden, Norway, and Finland.

 

VFX breakdown of how the outdated boxes were updated. For this I used Fusion in Davinci Resolve.

This is an example of an version with a graphic tail for the Norvegian market.